From V1's to The Falling Leaf and Herst's Outbursts
Oct 27, 2018 9:39:42 GMT
firstfrog2013, Mick, and 3 more like this
Post by feebletodix on Oct 27, 2018 9:39:42 GMT
At the last auction I noticed in one of the lots this magazine from The Falling Leaf Society:-
A society dedicated to the preservation of Psy-War materials, the propaganda leaflets etc.
I thought at first it would be a novelty to put in the 'what I find in mixed lots' topic, however upon reading it I changed my mind. Inside is a amazing variety of leaflets dropped by many different methods, a fascinating read. Page 63 contains an article which should be aired again. It is about mail delivered by V1 rocket to England by Herman Hurst and extracted from his 'Hurst's Outbursts'.
Here are some scans of the article:-
Over at SC in 2008 Modern_who provided the following description of HH:-
'Since the numbers show this is, at least, being read -- here's the scoop on Herst's Outbursts...
"A philatelic house organ, edited and published by Herman Herst, Jr., Shrub Oak, N. Y. 10588. Now in its twenty-sixth year [1965], this little magazine has the largest circulation of any philatelic house organ in the world, over five thousand. Frequency of issue is uncertain, usually four to six a year. Subscription, $1 per year plus six stamped envelopes for those who wish to pay for it; only the six stamped envelopes for those who don't wish to remit the dollar. In either case, when the last envelope is used, an expiration slip will be enclosed so that similar renewal, with or without the fee may be obtained. The subscription fee is used towards the maintenance of three children, who have been formally adopted by HERST'S OUTBURSTS under the Foster Parents' Plan, Inc."
After completing college in Oregon, Herst came back to New York wanting to be a journalist -- this was during the depression. About as close as he got was selling newspaper advertising. So he took a job on Wall Street and kind of got into dealing in stamps sideways from there. I don't believe any other stamp dealer was as much or as prolific a writer. His writing, starting with columns in Western Stamp Collector, built his business.
"Herst's Outbursts" was actually a vehicle for soft-selling collectors who supplied the SASE's for copies of what was, in essence, a very attractive advertising medium. Many if not most of the articles led up to an item Herst offered for sale, and the last page of each issue had an order form for the items mentioned at the end of the article. Very clever marketing. For example, the Christmas issue, shown above, listed on its order form the following items related to articles inside:
"Wine Stamps", by Bidwell ($3.00)
"No Tip Tokens" ($1 per 10 plus stpd. envelope)
"Jiffy" Identifier ($1 ea., 11 for $10)
Lindbergh Pair of Covers ($2.50)
Used Duck Lot of 8 ($3.00)
Pickering Papers: Supplies ($3) Pay ($5.00)
Ditto. One Receipt of Each ($7.00)
"Nassau St." ($5) "Fun & Profit" ($3.95) Both ($7.50)
Albania Labels (5c Commem Pl. No. blk + Envelope)
Swedes and Finn Pl. No. Blk. of Six ($1.10 + env.)
Discount Postage ($5.25 for $5; $10.75 for $10)
For the cinderella lovers his dog is on a stamp i99.photobucket.com/albums/l295/bobgggg/herst.jpg
A society dedicated to the preservation of Psy-War materials, the propaganda leaflets etc.
I thought at first it would be a novelty to put in the 'what I find in mixed lots' topic, however upon reading it I changed my mind. Inside is a amazing variety of leaflets dropped by many different methods, a fascinating read. Page 63 contains an article which should be aired again. It is about mail delivered by V1 rocket to England by Herman Hurst and extracted from his 'Hurst's Outbursts'.
Here are some scans of the article:-
Over at SC in 2008 Modern_who provided the following description of HH:-
'Since the numbers show this is, at least, being read -- here's the scoop on Herst's Outbursts...
"A philatelic house organ, edited and published by Herman Herst, Jr., Shrub Oak, N. Y. 10588. Now in its twenty-sixth year [1965], this little magazine has the largest circulation of any philatelic house organ in the world, over five thousand. Frequency of issue is uncertain, usually four to six a year. Subscription, $1 per year plus six stamped envelopes for those who wish to pay for it; only the six stamped envelopes for those who don't wish to remit the dollar. In either case, when the last envelope is used, an expiration slip will be enclosed so that similar renewal, with or without the fee may be obtained. The subscription fee is used towards the maintenance of three children, who have been formally adopted by HERST'S OUTBURSTS under the Foster Parents' Plan, Inc."
After completing college in Oregon, Herst came back to New York wanting to be a journalist -- this was during the depression. About as close as he got was selling newspaper advertising. So he took a job on Wall Street and kind of got into dealing in stamps sideways from there. I don't believe any other stamp dealer was as much or as prolific a writer. His writing, starting with columns in Western Stamp Collector, built his business.
"Herst's Outbursts" was actually a vehicle for soft-selling collectors who supplied the SASE's for copies of what was, in essence, a very attractive advertising medium. Many if not most of the articles led up to an item Herst offered for sale, and the last page of each issue had an order form for the items mentioned at the end of the article. Very clever marketing. For example, the Christmas issue, shown above, listed on its order form the following items related to articles inside:
"Wine Stamps", by Bidwell ($3.00)
"No Tip Tokens" ($1 per 10 plus stpd. envelope)
"Jiffy" Identifier ($1 ea., 11 for $10)
Lindbergh Pair of Covers ($2.50)
Used Duck Lot of 8 ($3.00)
Pickering Papers: Supplies ($3) Pay ($5.00)
Ditto. One Receipt of Each ($7.00)
"Nassau St." ($5) "Fun & Profit" ($3.95) Both ($7.50)
Albania Labels (5c Commem Pl. No. blk + Envelope)
Swedes and Finn Pl. No. Blk. of Six ($1.10 + env.)
Discount Postage ($5.25 for $5; $10.75 for $10)
For the cinderella lovers his dog is on a stamp i99.photobucket.com/albums/l295/bobgggg/herst.jpg
