If USPS was like the US Mint

For a long time the US Mint program has been on steroids with endless commemorative coins. It started with the state quarters series and seemed like the USPS tried to copy this success by issuing 50 Flags of Our Nation series from 2008-2012 (quite a dull set). The US Mint is still at it.

Here is one gimmick aimed at new collectors. I am not saying the USPS should follow but the current USPS is devoid of imagination.